YOUR NEW CONSUMER IS DRIVEN BY PURPOSE!
DuGut™ Purpose Tool Box generates Brand Loyalty with Sustainable Action
The coronavirus pandemic has turned us into a more ethical, more environmentally conscious consumers. We’ve already entered the decade of action to deliver the UNs SDGs; and your business must play a real part in it. The UN calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap. Purpose will be central to rebuilding your brand, post-Covid. This once-in-a-generation chance to build a better future will propel the concept of ‘conscious living’ to the top of everybody’s agenda, with Millennials and Generation Z driving the rally.
DuGut™ is offering a Purpose Toolbox that allows your brand to engage and bind the fast growing and hard to reach group of conscious consumers in a compelling way that creates emotional loyalty.
This toolbox contains a series of Web Apps with a customizable Content Management System (CMS).
With the CMS, your brand can select and change content themselves including: Themes, levels, Badges, Polls, games, videos, sharing on social media and select Sustainable Actions to rewards your users.
The United Nations calls citizens as well as corporations for a Call-To-Action (CTA) to make their 2030 Sustainable Development Goal (SDG) Deadline.This deadline is urgent, and we are not on track!
Loyalist tendencies today are earned, not bought. The new generation consumers expect your brand to be transparent and authentic. Distinctive and disruptive, these young people have redefined loyalty as we traditionally know it.
To attract this generation and build loyalty, your brand must provide opportunities for engagement and co-creation, and demonstrate trustworthyness as well as relevancy.
It shouldn't come as a surprise that the power of purpose is increasingly important.
We combined the 17 SDGs into easier to relate to categories like (Sustainable) Lifestyle, Waste, Energy, Animals, Humanity and Disaster Relief. By choosing a category your users/consumers learn about an issue that is related to your brand in a positive way and are stimulated to share the knowledge with their social media friends. Just like Instagram, the DuGut™ Web App features a News Feed where consumers can browse Sustainable Facts that are rewarded with Micro-Actions™. Consumers can also take a journey through a gamified world, discovering issues, learning about the problem, changing their Behavior, uniting around the solution, and by taking real life actions with their friends! The DuGut™ Purpose Toolbox offers your users/consumers a Fun and Entertaining experience by making the world a better place in collaboration with your Brand.
Call to Action – Drive users to a specified action in relation to the chosen theme(s). We have 6 pre-selected Actions.
Younger generations are hungry for information. They love facts and knowledge. The visuals and the facts are aligned.
Instead of a long and boring forms, questions are seamlessly woven through the whole user journey.
Select different games. Playing these games is not just fun, they create awareness and will lead to behavioral change!
Reward users for taking your journey. Rewards are always a Real-Life Sustainable Action.
Get Instant Gratification by allowing your users to select 1 or more Real-Life Actions, they care about.
The Online Gaming Industries owes its success to the introduction of Micro-Transactions. The reasons why gamers are driven by microtransactions are embedded in human psychology. The DuGut Purpose Toolbox makes use of the same methodology but bend it to donating to charities. To report the action back to your user/consumer, it’s important that these Charities have a defined metric. (ie. Clean up 1 meter of Ocean Plastic or plant 1 tree) This instant gratification for your user/consumer creates an emotional brand loyalty. By offering “Sustainable Micro Actions as a reward for brand engagement”, we allow conscious consumers to take Real Life Actions with your brand, straight from a smart phone and for free. They will love your Brand for it!
Plant a Tree
Cleanup Plastic Waste
Educate a Kid
Adopt an Animal
Feed a Kid in Need
Help COVID Victims
After 3 Months:
In addition to the STARTER, we can help you to create a new campaign
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