DuGut™ Purpose Tool Box generates Brand Loyalty with Sustainable Action
The coronavirus pandemic has turned us into a more ethical, more environmentally conscious consumers. We’ve already entered the decade of action to deliver the UNs SDGs; and your business must play a real part in it. The UN calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap. Purpose will be central to rebuilding your brand, post-Covid. This once-in-a-generation chance to build a better future will propel the concept of ‘conscious living’ to the top of our agenda, with Millennials and Generation Z driving the rally.
DuGut is offering a Purpose Toolbox that allows your brand to engage and bind the fast growing and hard to reach group of conscious consumers in a compelling way that creates emotional loyalty.
This toolbox contains a series of Web Apps with a customizable Content Management System (CMS).
With the CMS, your brand can select and change content themselves including: Themes, levels, Badges, Polls, games, videos, sharing on social media and select Sustainable Actions to rewards your users.
The United Nations calls citizens as well as corporations for a Call-To-Action (CTA) to make their 2030 Sustainable Development Goal (SDG) Deadline.This deadline is urgent, and we are not on track!
Loyalist tendencies today are earned, not bought. The new generation consumers expect your brand to be transparent and authentic. Distinctive and disruptive, these young people have redefined loyalty as we traditionally know it.
To attract this generation and build loyalty, your brand must provide opportunities for engagement and co-creation, and demonstrate trustworthyness as well as relevancy.
It shouldn't come as a surprise that the power of purpose is increasingly important.
We combined the 17 SDGs into 5 easier to relate to categories: (Sustainable) Lifestyle, Waste, Energy, Humanity and Disaster Relief. By choosing a category your users learn about an issue and are stimulated to share the knowledge with their social media friends. Just like Instagram, the Web App features a News Feed where users can browse Sustainable Facts. Users can also roam through the World journey, discovering issues, Learning about the problem, Changing their Behavior, Uniting around the solution and Taking Action with their friends!
Call to Action – Drive users to a specified action in relation to the chosen theme(s). We have 6 pre-selected Actions.
Younger generations are hungry for information. The love facts and knowledge. The visuals and the facts are aligned.
Instead of a long and boring forms, questions are seamlessly woven through the whole user journey.
Select different games. Playing these games is not just fun, they create awareness and will lead to behavioral change!
Reward users for taking your journey. Rewards are always a Real-Life Sustainable Action.
Get Instant Gratification by allowing your users to select 1 or more Real-Life Actions, they care about.
DuGut creates an emotional brand loyalty in exchange for Sustainable Action Rewards. By using “Sustainable Actions as a reward for brand engagement”, we can have conscious consumers take Real Life Actions, straight from a smart phone for free. They will love your Brand for it!
Plant a Tree
Cleanup Plastic Waste
Educate a Kid
Adopt an Animal
Feed a Kid in Need
Help COVID Victims
After 3 Months:
Sustainable Action Rewards are not included these rates
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