DUGUT VISION:
“If we want to solve the world’s problems, we must find a way to connect and work together. DuGut introduces a platform that aims to connect, raise awareness to change behavior and take real-life sustainable actions!”
We all want to live well. Why would we not? Wanting to do so is only human, after all. There’s just one problem: Conspicuous consumption, which is often confused with living well and is environmentally unsustainable.
Since COVID19, most people are aware that our world has problems that need to be addressed and solved! In 2015, the UN introduced the 17 Sustainable Development Goals or SDGs. These SDGs have an urgent deadline, 2030 and we are not on track. Yet today, in 2021, only 1 in 100 people are aware of what the SDGs are. For that reason, in 2020, the UN called to mobilize for a “Decade of Action” on three levels: global action, local action, and people action. On top of all that, the COVID-19 pandemic and its impact on all 17 SDGs has shown that what began as a health crisis has quickly become a human and socio-economic crisis.
While the crisis is imperiling progress towards the SDGs, it also makes their achievement all the more urgent and necessary. A transformative recovery from COVID- 19 should be pursued, implementing all efforts to deliver the 2030 SDG Agenda.
Yet, the Pandemic also begs an important question: Why would we want to fully return to the status-quo if our needs can be met with our well-being and environmental sustainability in mind? This once-in-a-generation chance to build a better future will propel the concept of ‘conscious living’ to the top of everyone’s agenda, with Millennials and Gen-Z driving the rally. They’ll define the new normal from what our world has recently experienced.
We believe that if we want to make the SDG deadline, we will have to connect all 3 levels and make taking action together easy and accessible. The best way to do that is to use a system where both parties involved are already accustomed to and bend it to Purpose. That’s the DuGut way!
DUGUT CONTENT STUDIO:
“We believe that if we want everybody to use the DuGut App, it must be easy accessible, fun and engaging! The Key to success is creating light and sharable content, but also provide proof that we have seen these problems with our own eyes because we were there!”
Our traveling team(s) film the most pressing issues in our world today. This is how we are building a unique footage library featuring our most pressing problems today. From Refugee Camps to Wild Fires, to the Plastic Waste in our Oceans, we will not shy away to go there and raise awareness!
DuGut has got its own content team that develops Sustainability Campaigns that enable users to learn about our problems, and take Real Micro-Actions, such as cleaning up plastic waste, etc.
We also have a full equipped postproduction studio including Graphic/Editing stations, Camera (Vlog and Studio) Equipment, including a Green Screen Set, a Screening Room and a Sound Studio.
If you are a Brand that want to reach conscious consumers, or you want to create exposure for your cause? Contact us, and let’s make it happen… That’s the DuGut way!
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