At DuGut™, we believe that our consumer behavior is the solution for almost every problem we have in our world. After all, it is our most characteristic attribute.
If even a fraction of our consumer spending could help solve Climate Change, Inequality, and Poverty; the impact would be enormous.
A new breed of conscious consumers… Gen Y&Z are already driving brands to practice responsible business and they makeup 59% of the world’s population.
We believe that REAL Action is the key to change. We only support organizations that take direct action such as cleaning a pound of plastic out of the ocean, planting a tree, obtain carbon credits or send a poor kid to school!
When we keep acting like we are today, we will not make the UNs SDG 2030 deadline. Even though we are running out of time, it surprised us how many people don’t know what the SDGs are, and why they are important. We also hear from brands they are confused about how to implement the SDGs. Most current initiatives create only awareness, are a one way street and are difficult to understand. They cater only to those that are already engaged. When we want everybody to participate in change, we are in need of a simple to use, sticky and engaging system with a positive message that generates REAL Action!
People around the globe are already witnessing the devastating effects of accelerated climate change
In 10 years we will no longer be able to avoid a worst case scenario event, action must happen NOW
Systematic inequality reduces the impact of solutions and creates exclusion in our global ability to address problems
1 out of every 45 people will need help and protection
Only united, global action, will create a great enough impact to make a difference
– Barack Obama
– Greta Thunberg
– Delaney Tarr
– Lorenzo Prado
– Malala Yousafzai
Conscious Consumers Gen-Y 31.5% Ge\n-Z 32% of 7.7 Billion (2019)
increase of google search for sustainable fashion in 2017
Gen-Z believe companies should address urgent social and environmental issues.
of executives consider a sustainability strategy necesary to be competative today
DuGut™ consist out of a team of Global Industry leaders with decades of experience and the networks that comes with it. Our founder, that has been Impact Advisor and member of the Rank Review Board and Distinguished Counsel to the President Obama Administration, assembled this Dream-Team and teamed up with Young Entrepreneurs that are specialized in communicating with our main target groups. Together we developed a Validated System that enables positive change in a fun engaging way.
Stephanus is an Actionist, as well as an Advertising and Entertainment Executive with over 30 years of experience and served as a Impact Advisor on President Obama’s Rank Review Board. Stephanus is specialized in generational behavior.
Jacob is a social entrepreneur, with a technical background, and is an Actionist who represents our main target group. Jacob is determined to leave a positive impact on society through his work.